General
Sleep & insomnia
Virtual visit

Sleep & insomnia

Get expert care for your sleep and insomnia concerns by completing a brief questionnaire and video consult with our medical team.

Licensed providers in all 50 states

Expert-guided, evidence-based treatments

Skip the trip to the doctor's office

Visit options

We'll check any insurance and show you your options before you book.

Video Visit

$25

Est. or $100 w/o insurance

Most insurance accepted

Board-certified

No hidden fees

Available nationwide

What to expect from a Sleep & Insomnia visit

Share your health story

Answer a few questions about your goals and concerns. And, we'll gather your full health history from past providers.

Meet your clinician

Pick a time that works for you to speak with a licensed clinician. They'll review your health story beforehand, so your visit can be used to listen and dig deeper.

Get your care plan

Leave with clear next steps and a personalized care plan. If you need medication, labs, or to see a specialist, your clinician will take care of the details for you.

Own your health

Track your progress, schedule follow-ups, and adjust care as your needs evolve. Your care team and General AI is only a few taps away.

Virtual visit with clinician

Ongoing support, always available.

You’ll be supported by experienced clinicians who care for a wide range of health needs, from everyday concerns to more complex conditions.

Our clinicians track your progress over time and adjust your care as needed. If medication is prescribed, we’ll manage dosing and monitor for side effects. If lab testing is recommended, we review results and refine your plan accordingly. You’re never left to navigate care on your own.

All your care in one place. That’s the General Medicine difference.

We help you understand your options, connect you to the right clinicians, manage prescriptions, coordinate any needed evaluations, and keep an eye on your overall health along the way. It’s comprehensive care that looks at the full picture — your goals, your history, your lifestyle — and makes it simple to move forward with confidence.

Your care plan
Clinician

Reasons to book your sleep and insomnia visit

Chronic insomnia responds very well to the right treatment — but most people never get proper care for it. This visit determines what's driving your sleep problems and builds a real plan.

You have difficulty falling asleep, staying asleep, or waking too early most nights

Poor sleep is affecting your mood, concentration, focus, or physical health

You've been relying on OTC sleep aids or alcohol to fall asleep

You want to know if CBT-I or a prescription sleep medication is the right approach

You've had a sleep problem for months or years and it's not getting better on its own

You want to explore all options rather than just being handed a prescription

What our customers have to say

“I feel like I’m finally on the right path to improving my health with the right support now! It’s so refreshing and reassuring.”

Emerald

“My experience with General Medicine was amazing. The understanding and care that was taken to figure out what is exactly going on with me. I feel like a weight has been lifted off of me.”

Kaylee

“I couldn’t be happier with my experience with General Medicine! They are fast, responsive, kind and knowledgeable. It is much easier, more affordable and faster.”

Nika

Get the care you need, without the wait.

Frequently Asked Questions

What is the difference between short-term and chronic insomnia?

Short-term insomnia lasts less than 3 months — often triggered by a specific stressor, illness, travel, or life change — and typically resolves once the trigger passes. Chronic insomnia persists for 3 months or more, occurring at least 3 nights per week, despite adequate sleep opportunity, and causing daytime impairment. Chronic insomnia requires targeted treatment.

What is the most effective long-term treatment for chronic insomnia?

Cognitive behavioral therapy for insomnia (CBT-I) is the most evidence-supported treatment for chronic insomnia — producing more durable outcomes than sleep medication alone and remaining effective after treatment ends. It addresses the conditioned arousal, cognitive patterns, and behavioral factors maintaining insomnia rather than just managing symptoms.

Is it safe to take sleep medication every night?

Most prescription sleep medications are not recommended for nightly use beyond 2–4 weeks without reassessment. Tolerance, dependence, and next-day cognitive impairment are concerns with regular use of benzodiazepines and non-benzodiazepine hypnotics (z-drugs). Newer options like suvorexant (Belsomra) and low-dose doxepin have somewhat different profiles, but clinical guidance remains important.

Can poor sleep affect my physical health?

Yes — chronic sleep deprivation and insomnia are associated with increased risk of hypertension, cardiovascular disease, type 2 diabetes, obesity, immune dysfunction, and mood disorders. Sleep quality is now recognized as a core component of overall health — comparable in importance to diet and physical activity.

What side effects are associated with insomnia treatments?

Benzodiazepines and z-drugs (zolpidem, eszopiclone) may cause next-day sedation, memory impairment, and dependency with regular use. Melatonin is very well tolerated at low doses. Suvorexant may cause vivid dreams and next-day drowsiness. CBT-I produces temporary worsening of sleep early in treatment (sleep restriction component) before producing sustained improvement. Sleep & Insomnia visit What to expect from a Sleep & Insomnia visit
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