General Medicine is a nationwide healthcare store where customers can search, compare, and buy care, see prices before deciding, use insurance or pay out of pocket, and get guidance from a licensed clinician.
Our catalog includes more than 2,900 products and services across medications, labs, telehealth, specialist e-consults, and select in-person visits and procedures.
Media contact: press@generalmedicine.co
In one sentence
General Medicine is a nationwide healthcare store where customers can search, compare, and buy care, see prices before deciding, and get guidance from a licensed clinician.
Short company description
General Medicine is building a nationwide healthcare store. Customers can search and compare care, see insurance and out-of-pocket prices before deciding, and get help from a licensed clinician. Its nationwide catalog includes medications, labs, telehealth, specialist e-consults, and select in-person visits and procedures.
Standard company description
General Medicine is a nationwide healthcare store organized around what customers need rather than around medical specialties or institutional structures. Customers can search, compare, and buy care, see insurance and out-of-pocket prices before deciding, and get guidance from a licensed clinician. Its catalog includes more than 2,900 products and services across medications, labs, telehealth, specialist e-consults, and select in-person visits and procedures.
General Medicine was founded in 2023 by TJ Parker, Elliot Cohen, and Ashwin Muralidharan and launched nationwide in May 2025. The company is based in San Francisco, with offices in Boston.
At the foundation of General Medicine is a product catalog that defines healthcare products and services independently of who delivers them.
A customer, clinician, insurer, laboratory, and health system may each describe the same service differently. General Medicine reconciles those definitions so options across different clinicians and organizations can be priced, compared, matched, and fulfilled through one storefront.
General Medicine is not limited to one condition, one specialty, or one kind of appointment. It is designed to extend across healthcare.
Clinical decisions remain independent. Investor and commercial relationships do not determine which products customers see or which treatments clinicians recommend.
General Medicine uses AI to help customers explore their needs, understand their options, and navigate the store. AI does not replace independent clinical judgment.
