Latanoprost

Without insurance

With insurance

Compare prices at 50K+ pharmacies nationwide

Most insurance accepted

Board-certified clinicians

No hidden fees

Available nationwide

What is Latanoprost?

Latanoprost is a prostaglandin analog eye drop prescribed to lower intraocular pressure (IOP) in patients with open-angle glaucoma or ocular hypertension. Elevated IOP is the primary risk factor for optic nerve damage and progressive vision loss in glaucoma. Latanoprost works by increasing the outflow of aqueous humor—the fluid inside the eye—through the uveoscleral pathway, reducing the pressure that builds when drainage is inadequate. Applied once daily in the evening, it's one of the most commonly prescribed first-line glaucoma treatments due to its efficacy, once-daily dosing, and tolerability.

Uveoscleral outflow enhancement

Activates prostaglandin FP receptors in the ciliary muscle, remodeling the extracellular matrix and increasing the permeability of the uveoscleral drainage pathway to improve aqueous humor outflow and lower IOP.

Once-nightly dosing

Applied once in the evening, Latanoprost provides consistent 24-hour intraocular pressure reduction—evening application has been shown to be more effective than morning use for maintaining stable IOP control overnight.

Optic nerve protection

By consistently lowering IOP, Latanoprost reduces the mechanical pressure on the optic nerve that leads to the progressive, irreversible vision loss characteristic of untreated or undertreated glaucoma.

Ongoing support, always available.

Your care doesn’t end after your visit. Message your care team anytime to discuss side effects, ask questions about your medication, or request a refill.

We stay proactive so your care stays steady — adjusting your plan as needed and keeping you informed every step of the way.

Thousands of customers trust us

“I feel like I'm finally on the right path to improving my health with the right support now! It's so refreshing and reassuring.”

—Emerald, Texas

“My experience with General Medicine was amazing. The understanding and care that was taken to figure out what is exactly going on with me. I feel like a weight has been lifted off of me.”

—Kaylee, Louisiana

“I couldn't be happier with my experience with General Medicine! They are fast, responsive, kind and knowledgeable. It is much easier, more affordable and faster.”

—Nika, Tennessee

Dive deeper: get the support you need

Your health rarely comes down to just one thing. If your clinician identifies related needs during your visit, we can help address them through additional services.

Medications

We will write your prescription and send it to your pharmacy

Lab tests

See cost up front and book your lab test instantly

Dermatology

Get a specialist consult or talk to a clinician about your condition

Travel needs

Going on a big trip? Get the vaccines and medications you need

Everyday care

No waitlist, rushed visits, or hidden fees—get care fast.

Frequently asked questions

What is General Medicine?

What can General Medicine help with?

General Medicine provides convenient care for all of your of health needs, including common and chronic conditions, specialist consultations, and preventative care. We make it easy to get the care you need—whether it's getting the right prescriptions, labs or imaging, or connecting you with the right specialists or in-person providers—ensuring your healthcare experience is seamless and stress-free.

How much does General Medicine cost?

Who is the care team at General Medicine?

How do you protect my health information?