
Kathleen Ferraro
Writer
Area of Focus:
Copywriter and creative strategist
Experience:
10 years
Kathleen Ferraro is a creative strategist and copywriter with a Master of Science in Journalism from Northwestern University’s Medill School of Journalism, along with certifications in content marketing and SEO.
She began her career in science communications at the University of Chicago’s NIH-funded Institute for Translational Medicine, where she refined her ability to translate complex, evidence-based health research into clear, engaging content that empowers readers to make informed health decisions.
Since then, she has brought her science reporting background into editorial, brand, creative, and marketing roles for health-focused brands and publications. Over the past 10 years, Kathleen has served as a lead copywriter, creative strategist, and editor for organizations including Livestrong, Stride Health, and Bustle.
Her commitment to making healthcare information clear and actionable is also personal. After years of navigating the healthcare system to get a chronic illness diagnosis, Kathleen shares General Medicine’s mission to help people access care with confidence and clarity.
Today, she works full-time as a freelance creative strategist and copywriter in the U.S. and France. In addition to General Medicine, she develops strategy and content for brands such as Peloton, LMNT, Exos, Verywell Health, Radial, and Everyday Health. You can find her work at ferrarocontent.com and connect with her on LinkedIn.